See’s Candies
A selection of projects I worked on while contracting for this iconic California company, founded in 1921 and owned by Berkshire Hathaway.
2023 HOLIDAY CREATIVE | Objective: To highlight See’s holiday confections. “Stocking Stunners” was leveraged across site, in-store signage, and direct mail postcards.
2023 OOH BILLBOARDS & BUS SHELTERS | To drive holiday sales (and trigger chocolate cravings), See’s canvassed Los Angeles and the San Francisco Bay Area with this creative.
PRINT AD | Super Bowl Program, 2024
SITE LANDING PAGE | Objective: To grow See’s social media following.
SITE LANDING PAGE | Halloween homepage targeting party hosts.
SMS MESSAGES | Text messages promoting See’s Halloween treats.
VIDEO SCRIPTWRITING | See’s has a robust fundraising program, helping schools, sports teams, and nonprofits raise money for their organizations. See’s found people were confused about how to set up their virtual storefronts. So we created this video to walk them through the process, one step at a time.