BRINGiT Bags, PBC
As the sole writer of this Silicon Valley startup, I partnered with the cofounders and leadership team to introduce a new concept to the reusable shopping bag market. The company’s objective: To reduce plastic bag pollution through education, legislation, and consumer adoption of BRINGiT’s line of reusable, washable, compostable shopping bags. I established the brand voice and tone, did content strategy, and wrote all the copy for digital and print assets, including site, email, packaging, and outreach, targeting consumers, investors, retailers, and influencers. Crafted from sustainably harvested tree fiber, BRINGiT was honored by Fast Company in its 2021 World Changing Ideas Awards. Alas, funding ran out and the company closed its doors in early 2022.
SITE LANDING PAGE | One iteration of BRINGiT’s home page. From headlines to CTAs, I concepted and wrote all the copy.
SITE LANDING PAGE | Another iteration of the landing page. And yes, curses were approved.
SITE EXCERPT | The ‘Our Values’ section of the site. Objective: To inspire, inform, and encourage readers to take action.
SITE EXCERPT | Material Certifications copy, calling out the integrity of the fabric.
SITE EXCERPT | Product copy.
BLOG POST | Deep dive outlining sustainability concerns around cotton. Spacing issues noted and sadly, were not within my purview.
EMAIL | Email announcing BRINGiT’s evolution from a nonprofit to a public benefits corporation.
SELL SHEET | Targeting retailers, from Williams-Sonoma and Amazon to your neighborhood natural food store.
PACKAGING | Leveraged and edited from the product copy I wrote for the site.
